Philipp Kraft
Private Equity-Backed SaaS Executive | LinkedIn Brand, Thought Leadership & Lead Gen Activation
The Challenge
Philipp Kraft is a deeply experienced SaaS operator known for leading transformation and value creation inside investor-backed companies across Europe, including mandates for Bregal, Elvaston, and Partners Group.
But on LinkedIn, none of that depth showed. His profile was generic, under-optimized, and disconnected from the scale of his work. He wasn’t showing up in searches, wasn’t consistently engaging with the right people, and wasn’t attracting inbound interest, despite a clear edge in experience and outcomes. His digital presence wasn’t doing justice to his real-world credibility.
Solution
At LVL, we don’t do one-size-fits-all positioning. Every founder, operator, or executive we work with gets a custom-built strategy that aligns with their strengths, audience, and long-term goals. For Philipp, we focused on building a LinkedIn presence with the precision of a PE-grade operator brand, understated but undeniable.
What We Did:
- Narrative & Positioning Strategy
We rewrote Philipp’s profile from the ground up, sharpening the narrative around his role as a performance-focused operator in high-stakes environments. We made his results visible, his credibility concrete, and his value proposition unmistakable, without sounding promotional. - Editorial System (Built for His Voice)
We built a tailored content cadence rooted in his lived experience, covering topics like trust and transformation, operator blind spots, investor dynamics, and systems leadership. Every post reflected his actual thinking—no fluff, no ghostwriting feel. - Audience Mapping & Manual Network Growth
We didn’t just grow his audience, we curated it. Using Sales Navigator and first-degree outreach, we brought in high-fit connections: SaaS executives, fund partners, interim recruiters, and transformation leads across the DACH region. - Daily Organic Engagement Loop
We created a practical engagement playbook: what to comment on, who to engage with, when to show up—all designed to grow visibility in an authentic way. No bots. No automation. Just signal-driven, human-led execution.
Results
Within just 30 days:
- 41,988 impressions and 9120 members reached in the first month
- Significant inbound activity —> including DMs from interim recruiters, investors, and transformation leads
- +1,000 new followers, strategically aligned with Philipp’s space and story.
- Repositioned as a visible, credible operator in the DACH SaaS and transformation ecosystem —> without having to “market” himself.
We also drove significant post-level virality for Philipp:
- 377,096 post impressions —> a surge of over 8,500% within one week
- 281,612 unique accounts reached —> including senior operators, fund managers, and PE-backed founders across Europe.
These numbers weren’t from paid amplification or gimmicks but a result of consistent, insight-led content paired with precision audience targeting. The right voice, in front of the right people, at the right time.
